[October 2008]

Click the Cover for This Month's
Table of Contents

Solutions In This Issue

  • FEATURE - How Joe Cirulli's Gainesville Health & Fitness Centers Find Success. If you've ever questioned the power of positive thinking - or the value of good old fashioned common sense and hard work - think again. Joe Cirulli, Founder and CEO of the Gainesville Health & Fitness Centers, proves that anything can be done - if you believe it.   [Read More...]


  • FEATURE - How comfortable are you with your club's insurance coverage? If it's been more than a year since you met with your provider, or if you just want some smart tips to improve your club's risk management today, then this article's for you!   [Read More...]


  • MOST FIT - Kimberly Fowler, owner of YAS Yoga and Spinning Centers in California, is no stranger to life's unexpected challenges. After tremendous physical setbacks and a successful early career in law, Kimberly has followed her heart, forged her own path, and risen to succes by pioneering her very own brand of yoga.   [Read More...]


  • LIABILITY - It's a situation that any health club professional could be forced to deal with on any given day. Here's what you need to know about dealing with temper flare-ups in your club.   [Read More...]


  • TECHNOLOGY - Smart tips for increasing member traffic to your website and making sure your online image projects who you really are.   [Read More...]


  • MONEY - Basic guidance for anyone who has ever considered opening a food or beverage area in their club. These tips can help you avoid mistakes and launch a successful second business.   [Read More...]


  • SALES - How to avoid the pitfalls of membership sales and ensure success when meeting the objections of prospective members.   [Read More...]


  • MARKETING - How to use an online nutrition tracking system to get the attention of HR directors and increase your appeal for corporate wellness programs.   [Read More...]


  • COOL DOWN - Learn how AYC Health & Fitness in Kansas City, Missouri, has tapped into the corporate wellness market by bringing a 30 minute 'boot camp' to people at work.   [Read More...]


Dream It, Believe It, Do It!

Joe Cirulli, Founder and CEO of Gainesville Health and Fitness Centers located in Gainesville, Florida, truly understands the value of hard work. He also understands the power of personal beliefs, and the role they play in success. Cirulli's many achievements, including his recent cover story in Inc. magazine, confirm that we really do have control over much of our own destiny, and his philosophies suggest that we would all be better off if we focused more energy on making the things that are most important to us the very best they can be. Text: Kirsten E. Silven, Photography: Aaron Bailey, Brian Russell and David Johnston of Johnston Photography

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